Introduction
Among all the internet tools out there, social networking sites are now causing the most excitement in library circles. This was obvious at the Princeton conference “Technology and Library Services: Meeting Today’s Users’ Needs” (March 2007). Used well, these sites can help solve a range of “librarian problems,” e.g., allowing users to share knowledge, promote self-help, find like-minded students, and encourage project collaboration, etc. The best social networking sites applicable to libraries seem to be:
- Twitter: short announcements
- facebook: creates an on-line version of already-existing social ‘clusters’
- Second Life: allows participation in a futuristic, virtual, educational world
- del.icio.us: permits the sharing of web-based bookmark collections
Social Networking Site (SNS)
Twitter
For those on the move Twitter is the instant messaging or mini-blogging tool of choice. It’s supposed to answer the question “What are you doing now?” Messages are short (only 140 characters). This is how Casa Grande Public Library uses Twitter. For more on Twitter read this iLibrarian post.
Facebook
At one time Facebook (FB) was only for the college set. Recently, FB has opened up to accept anyone who wants to join. Some librarians have tried to use FB as a marketing tool but this hasn’t really worked. What FB does do is cement relationships with students and staff that already exist. You have to be a member of FB to see what it does. When you convince people to become your friend then your mini-news feeds will appear on their FB page. This is how some libraries have been marketing events.
Second Life
This is a virtual world which some of the librarians at the conference were really into. Apparently it can be quite addictive (there are t-shirts around with messages like “get a Firstlife”). Here is the link for Second Life education opportunities at Teachers College.
del.icio.us
Recently I have been working on our library’s list of recommended websites. Our goal is to present a small select group of five sites – it’s a good idea, but difficult to do. This is where del.icio.us steps in. This is what Assumption College for Sisters have done with the del.icio.us bookmarking tool. Focus on the right hand “cloud column,” you definitely know what they are interested in. The bigger the word, the more focus.
Digital Natives and Digital Immigrants
Digital natives are people born after the arrival of the PC (1985); they live in a wired world and multi-task to stay connected with it. “Continuous partial attention” is how digital natives cope with life. They are not particularly skilled at anyone thing they live in a hybrid part real/part virtual world. Interesting things about digital natives are that: approximately 40% of girls blog or keep some sort of on-line diary/profile, however, boys see blogging as a “girl’s thing.” For more on this topic read Stephanie Rosenbloom’s New York Times article Sorry, Boys, This Is Our Domain (February 21, 2008), for more on this topic read Growing Up Online by PBS. Other points to note are that digital natives:
document their lives online.
believe they are publishing intimate stories to a small group of friends
are unaware that they are publishing to the world.
have very different views regarding intellectual property rights
care little about copyright.
Although most students are digital natives and most library staff are digital immigrants librarians should not assume that all young people are tech savvy. On a daily basis we see natives and immigrants who break the mold. Other terms for digital natives are Generation M (for media). It doesn’t matter which generation a user is from you will find the following subsets:
ultra-traditionals (only use TV, radio, landline phone)
neo-traditionals (light internet users – sounds like most of us)
creators (make /share digital media)
mobiles (cell phones, wifi laptops)
The important thing is that librarians need to accommodate all four groups. Click on the following link http://www.integratedmedia.org for a PowerPoint on this topic.
Google Analytics
This seemed to be quite an interesting free tool to find out how a website is performing. It can tell you which pages are popular and also if patrons are hitting one page and then leaving the site, this can be good i.e., visitors found the information they were looking for and left or it could mean that the page needs an upgrade (users give up, and don’t explore the site).
Mash-Ups
Mash-ups are small add-on programs or services (often called widgets) which are pasted into a website. The ubiquitous Google search box on many library home pages is an example. Code must be placed into a page for the widget to work – this is easy as many sites write the widget code for you. Other examples of widgets might be a flikr box, an Instant Message box e.g., Meebo, or a tag cloud see the bottom of this Teachers College page. There is also an example of a cloud box on this blog.
The content of widgets do not reside on the library’s server but are called upon when the page loads. This is why SPEED is everything. A slow computer or dial-up service would make the experience of visiting a website with a number of embedded widgets frustratingly slow. As internet speed increases services to patron will flower and bloom exponentially.